SARP INDUSTRIES

THE 50TH ANNIVERSARY ROADSHOW

EVENT   |  7 STOPS ACROOS FRANCE   |   2250 ATTENDEES

Projects > SARP INDUSTRIES

Brief

Design a nationwide roadshow bringing the celebration directly to employees in every city where the company operates, creating an immersive and collective experience to mark the company’s 50th anniversary as close as possible to its teams.

 

Our approach

  • A travelling festival experience brought in 7 towns in France
  • A modular scenography adaptable to each location
  • Festive entertainment at every stop, including live concerts, food trucks and games
  • An exhibition retracing the last 50 years of both the company and the world around it
  • A format designed to combine celebration, discovery and shared experiences

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